The story of BlueZone

BlueZone was born from a deeply personal story and a shared passion among three lifelong friends who set out to redefine healthy aging. Aki, one of our founders, grew up in the world of nutrition, inspired by his mother, Marija Kočevar, Slovenia’s pionir in organic nutrition, a bestselling author, and one of the country’s most respected nutritionists. Her trailblazing approach to food and wellness laid the foundation for what would one day become BlueZone.

Together, we spent years researching the habits and nutrition of the world’s longest-living communities — the Blue Zones — and saw an opportunity to bring that knowledge into thoughtfully crafted products for people entering the prime of their lives. We poured countless hours and days into research and development, testing and refining formulations until we reached the perfect synergy of nutrition, recovery, wellness, function and taste. Every BlueZone product reflects our dedication to purity, performance, and longevity. We created BlueZone not just to offer supplements, but to support people who want to stay strong for life — because we believe that growing older should mean feeling better, not settling for less.

The inspiration behind our name comes from the original Blue Zones: Ikaria in Greece, Okinawa in Japan, Sardinia in Italy, Nicoya in Costa Rica, and Loma Linda in California — regions where people consistently live active, vibrant lives well into their 90s and even 100s. Studies have shown that these populations share common lifestyle traits: a mostly plant-based diet rich in nutrients, strong social connections, daily low-intensity movement, and a deep sense of purpose. What sets them apart is not just how long they live, but how well they live. We’ve taken those core principles and translated them into clean, effective, and easy-to-integrate products that bring the essence of the Blue Zones to your everyday life.

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